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Hermes which opened after quarantine earned USD 2.7 million per day in China

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Hermes which opened after quarantine earned USD 2.7 million per day in China Hermes which opened after quarantine earned USD 2.7 million per day in China

News24xx.com - In China, in the city of Guangzhou, the Hermès fashion house store, which opened after quarantine, earned $ 2.7 million per day. This writes the portal WWD.

The store didn’t work for more than two months due to the coronavirus pandemic, and wealthy buyers from all over Guangdong came to open it after the quarantine was closed. During the day they bought not only clothes, shoes and accessories, but also furniture and utensils. One customer said she spent more than USD 142,000 on crocodile leather Birkin bag and clothing.

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Hermès prepared for the opening and delivered to the Chinese store a variation of one of the most expensive handbags in history - Himalayan Birkin made of crocodile leather, decorated with diamonds.

The phenomenon, when after the quarantine of buyers and the money spent by them becomes more, they have already called Revenge Buying, or “purchase-revenge”. According to experts from the retail sector, consumers of luxury goods, who couldn’t lead their usual lifestyle for all this time, began to “catch up”. Despite this, according to experts, the luxury market will not soon recover to the level that was before the coronavirus pandemic.



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